Join Us for “From Content to Connection” and Master the Skills it Takes to Build a Thriving Business Online and Behind the Chair

From Feeling Stuck and overwhemed by social media to confidently growing a loyal clientele- this class takes the skills we’ve learned over the last 20 years and fast tracks you to building the client list of your dreams.

In today’s digital world, hairstylist don’t just need skills behind the chair- they need a solid online presence to fill that chair. Which is what inspired us to build our newest education event. Designed specifically for hairstylists looking to build meaningful connections online that lead to real results; more inquires, more bookings and more loyal clients!

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Do You Ever Feel Like You’re…

Afraid to make the post?
Struggling to turn likes into appointments?
Unsure what to post or how to stand out online?
Feeling like you’re wasting hours on content creation with no results?
Showing up online but still not getting the bookings you need?
Seeing new clients regularly but not seeing the results you’d like in your retention rates?

You’re not alone— and the good news, it doesn’t have to be this way!

We’ve Been There Too…

Attract the right clients using authentic social media strategies
Build deeper relationships ONLINE that lead to long-term loyalty IN THE SALON
Save time with simple, effective content creation methods
Streamline online systems for clients

As hairstylists & salon owners, we’ve experienced it all. This class is designed specifically for hairstylists who want to:

What You’ll Take Back to the Salon with You…

The Secret to Finding Your Voice: Pinpoint your unique personality and showcase it authentically online.
Social Media that Sells: Strategies to create engaging content that converts viewers into clients.
The Client Experience: Turning a single booking into a lifelong relationship.
Content Planning Made Easy: Tools and tips to save you time and stress
Online Bookings Made Easy: Building a direct fast track from your social media to your chair.
Online Consult Forms: Minimizing anxieties and booking errors associated with first time visits.

Testimonials

Pam Ward

“SarahMarie and Ashley have taught me everything I know. Their systems have given me the confidence to handle any salon problem with ease and I’m so happy to say my books filled quickly with my dream guest once I started implementing their advice.”
Rachel Lane

“SarahMarie & Ashley have expanded my view of what the guest experience is like. Starting with attracting the right guest, to delivering their exact goal and learning how take photos and market myself. The stress has now been taken out of guessing, as they have given me the exact framework to be able to attract, retain and enjoy my clients”
Nick Southern

“SarahMarie & Ashley have truly created an incredibe space for of systems for stylists to learn and build as a stylist. I cannot imagine navigating this career without their guidance. Each of us has a superpower and we can apply it to our services behind the chair to customize and set us apart from other salon experiences. I feel truly confident behind the chair due to the guidance these two incredible women from formulating color to creating a custom cuts as unique as each guest in my chair they have supported and helped me kick my limiting self beliefs to the curb. From managing client communications to formulation, retail, social media, and marketing these ladies have all the answers and I had all the answers. I don’t know where I’d be without them and the business they’ve helped me build.”

Who’s This Class For?

This class is perfect for stylists, cosmetology students and salon owners who:

*Struggle to find time for social media but know how vital it is to their business
*Feel stuck trying to figure out how to attract their dream clients online
*Are ready to stop “winging it” & start using social media with a clear purpose
*Can’t figure out why their posts aren’t bringing in new client bookings
*Feel a jump scare every time a new client books bc they never know what to expect.
*Are frustrated with getting guests to pre-book and see low retention rates
*Have a hard time getting the online reviews to reflect the love and admiration they get from guests in the salon.

*3 hours of interactive education jam packed with actionable tips and real-world examples for our ownr our stories.
*A Customizable WorkBook to help you brainstorm content ideas and map out your strategy.
*Wrap up with an open floor to ask SarahMarie and Ashley anything you want!

What’s Included?

Why This Class?

Because you don’t need a massive following to be successful at building your books- you need the RIGHT following so you can
- *Convert views into appointments
- *Match your online experience to your salon experience
- *Build a loyal clientelle based on your dreams to support you for a lifetime!!

One Easy Price

$199

Early Bird Special Grants exclusive number of first purchasers to early admission for intimate pre-class Q&A time with SarahMarie & Ashley and front row seats! Ends 12/21 or when Sold Out

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Get to Know Ashley & SarahMarie…

AKA @the_blondologist
Ashley has been trying to perfect her craft behind the chair of achieving the most believable and blended blondes since 2006. This obsession has lead to her honing her skills by developing foiling patterns and techniques that enhance and contour a crafted blonde for each guest.
Through independent education Ashley found a passion for helping other stylists grow to their full potential by encouraging them to bet on themselves. Ashley’s goal is to "work hard, crack bad jokes, giggle a lot, and to help others truly feel and look their absolute best!"
Ashley is the co-owner of CocoLemon Hair, a hybrid salon and education company located in Richmond, VA. She is currently a 11 time finalist for behindthechair.com One Shot awards in multiple balayage categories. She was a member of The Behind The Chair Team for 4 years. Traveled the country educating for thebusinessofbalayage.com and has been a brand ambassdor of multiple international companies online including
FRAMAR, JOICO, EUFORA, SALON SCALE, SOLA SALONS, SCHWARZKOPF, and more!
She firmly believes in the unique magic possessed by each stylist and strives to create a safe and supportive environment for them to cultivate and unleash their creative abilities. Her ultimate aim is to empower them to show up as their best selves and share that transformative magic with their own clients.
AKA @thevividbrunette
SarahMarie, or Sarah, has built an extensive client list of business focusing on brunettes or grey coverage/blending guests. She has traveled the country educating other stylists since 2016. Behind the chair and in education she found a passion for developing & shareing wearable & dimensional brunette looks for even the whitest of hair by incorporating a multitude of techniques and placements. Believing even the trendiest education needed to apply to clients we meet in the salon.
In 2014 Sarah’s first son was born and she found herself back from maternity leave miserable, broke & with a very small client list. She decided things needed to change. Two years later she was a lead educator for an independent education company with a full client list & buying her family their dream home. Her dedication to technical skill, top notch customer service & a professionalism in a comfortable environment were exactly what guests had been looking for in their new stylist.
Sarah was a lead educator & course developer for the Business of Balayage from 2016-2019 was nominated as one of Modern Salons top 100 stylists & salon owners in 2021 and has been given the opportunities to speak on panels focused on Boundaries and Communication for HairLove Retreat.
Her goal as an educator is to help the next generation of stylists learn not only how to do hair but how to take care of their guests to keep them coming back again & again. She believes hair isn’t just about getting it perfect for a picture but making every guest feel their best and that THAT is the magic sauce to a beautiful career.